The Questions Behind the Questions
A survey draft comes back for review, and one question stops you. It's well-written and clear, and you can't work out why it's there. So you ask the program area: what will you do differently depending on how people answer this? There's a pause. Then: "We just thought it would be interesting to know." Interesting to know is not nothing. But it's not a reason to put a question in front of the public, take up their time, and then carry the answer forward into a report that shapes a decision. If you can't say what the answer would change, you can't tell, when the results come in, whether the question did its job. You've collected data you have no standard for evaluating. This is a companion piece to my "Confident and Wrong" series, which is about a gap in how government adopts AI: we measure whether tools get used, but not whether anyone can tell when they're working. This post explores one part of it. The practice has an unglamorous...