Making Persona Review Part of Your Process
You've seen how personas work. You've used them to catch problems in your own work. The harder question is how to make this a regular practice instead of a one-time exercise. Start small. Three to five personas representing populations your ministry actually serves — or populations who struggle with your current services — is enough to start. Resist the urge to cover every possible BC resident before you've used any personas at all. In the first month, build your core personas from data you already have: service usage stats, consultation records, demographic information, feedback from frontline staff. Focus on diversity of access needs rather than demographic variety — a persona representing someone without reliable internet reveals different barriers than one representing someone without English fluency, even if both are "underserved." In months two and three, put those personas to work on existing documents and services. Note which insights were most valuable. R...